Successful health brand– discussion with Anca Vlad, president of Fildas Grup

„The business environment in Romania sees in me a pillar of resistance in the middle of the legislative, financial and policital tide from the last 21 years.”

„The lessons given by the crisis were very important. I’ve learnt that we must use our financial, material and human resources to the fullest. I have learned to discover talents and new resources left. We learnt to introduce risk elements in any economic protection.”

Alexandra Rizea: If we were to consider the present elements, we see that – this year too – your name has been registered among the personalities of the gentle business environment on the occasion of a prestigious reunion: recipient of Gala Business Hall of Fame 2012 and laureate at Gala Forbes Woman 2012. We would first of all like to congratulate you, on behalf of our readers, and, secondly, we would like to ask you to make a synthesis for us in terms of the data and facts that lie at the origin of these high appreciations.

Anca Vlad: Thank you very much for your appraisal. It is always a joy to be acknowledged in the business environment to which you belong as a person whose opinions matter.  In the year 2002, the most important thing was the fact that I overcame the extremely severe effects of the economic crisis started in Romania in the winter 2008-2009. At the same time, I believe that the business environment in Romania sees in me a pillar of resistance in the legislative, financial and political tide from the last 21 years. In 1991, I registered the company Fildas SRL, the parent of a group that has managed to keep during all this period its profile. The fields of heath and beauty continue to inspire me even now, the same as then.


AR: It is not the first time that you are present in the „Economist” with your results and your opinions concerning topics of large interest, especially in the field of economics. How do you evaluate the macroeconomic situation of Romania at present?
AV: I always try to see the positive side of things. The entire society is preoccupied by the even worse economic results from this period. We need, however, to understand that the recession continues in many European countries. Even countries with valuable economies are currently in great difficulty, and the orientation towards excessive social policies can drain any budget. In this context, Romania had an evolution estimated as being over the European average. In spite of that, the top priority from an economic point of view must be the supporting and the development of the private sector, the only source of new workplaces for the 200.000 youngsters that are entering the work market each year.


AR: What do you think it must be done for the overcoming of the difficult situation which the Romanian economics faces, especially in the private sector, for which you are a head exponent?
AV: I believe that the legislative mesures are fundamental. The unique elevation for taxing gave a send-off to the development of the private companies and brought to light the profits previously hidden by less ethical players. A lowering of the taxing by workforce would create more work places. For an entrepreneur, the most important functioning requirement is the legislative predictibility.
October 2012,