Brands for Kids by Forbes 2015 Gala awarded on December 8, all those brands that have earned, through the quality they offer and the trust they transmit, a special place in the choice of the demanding parents, lovers of quality.
Because to manufacture and to put up for sale any product for children is not only a business, but also an act of immense social responsibility, Forbes gave the opportunity to explore the universe of the products designed for the children and to present to you, as part of in this event, those products which best meet the criteria of quality and trust.
Thus, Forbes magazine and the company D & D Research conducted, based on the answers of 1,000 mothers, a Top of trust, which can be the starting signal of a different kind of competition: the competition of accountability and suitability for the Romanian family requirements.
Forbes Romania recognized and awarded as part of the Brands for Kids 2015 Gala held at the Athénée Palace Hilton, the top 16 brands in the rankings resulting from this research and presented the successful businesses that stand behind these brands.
The 16 names of awarded products or companies were voted by 1,000 women, mothers in urban areas, from cities with more than 50,000 residents and aged between 22 and 35 years.
The research that underlay this Award Gala was an initiative of Forbes Romania and it was coordinated on three areas: quality, reliability and safety.
The participants in the study were asked to specify which products they use for their child, to name the brand they trust for each category of products, to say which brand is the safest for the baby and to name the brand with the highest quality level in each category.
The purpose underlying this concept was to help the mothers in Romania with quality references and recommendations from the world of baby products, the manufacture and sale of which is not only a business but also an act of huge social responsibility.
Forbes Romania has recognized and honored as such the top 16 brands in the rankings resulting from this research and presented successful businesses that stand behind these names.
CATENA, represented at Brands Gala for Kids by Forbes 2015 by Anca Vlad, President of FILDAS and CATENA Group, and by Otilia Ostroţki, director of TONICA Group, was awarded the Special Prize for the quality of the supply related to family and children health. The trophy was handed to Mrs. Anca Vlad who stressed the importance of this award also by the fact that the majority of the employees of the CATENA pharmacies are mothers, and that 200 children were born only in 2015.