Catena – The Heart’s Pharmacy continues its long-standing tradition of supporting initiatives that bring real change to the lives of vulnerable children in Romania. This year as well, the pharmacy brand is a main partner of the Christmas Tree Festival, now reaching its 25th anniversary edition – a true manifesto dedicated to solidarity and social responsibility.

The launch conference and presentation of the 23 unique Christmas trees brought together artists, designers, and supporters of the cause championed by Save the Children Romania for the past 25 years.

In her message, Anca Vlad, founder of the Fildas–Catena Group, emphasized the long-standing relationship with Save the Children and the essential support that noble causes and the arts need from the entrepreneurial environment.

The 2025 edition showcases a spectacular collection of 23 unique Christmas trees created by renowned Romanian designers and artists: Doina Levintza, Omid Ghannadi, Alex Iancio & Robert Nagy, Adela Pârvu, the Untold Creative Team, Laura Hîncu, Andreea Mogoșanu, and many others. These works of art will be auctioned during the dedicated gala on December 4, with the funds raised supporting Save the Children’s programs for the education and protection of children facing hardship.

For Catena, involvement in the Christmas Tree Festival remains a testament to its constant commitment to the communities it serves and to their needs.

The Christmas Tree Festival is one of Romania’s longest-running and most impactful charity events. Throughout its 25 editions, the project has succeeded in mobilizing the artistic community and the business sector, generating substantial funds — over 10 million euros — for the education, health, and protection of vulnerable children.

The 2025 edition marks not only a celebration but also the reaffirmation of a shared mission: every child deserves a chance to education and to a better life.